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Social Networking

Marketing your music properly is key to success and social networking play a crucial role in setting you apart from the crowd.

Here are the top tips for creating a following, gaining fans, and promoting your music and merch to the masses via social media:

If you were a musician back in the seventies or eighties, you would never have to think about the way you use the internet. But you’re not a musician of the past. You’re a musician in the twenty-first century, and the culture and expectations have changed – especially when it comes to the way bands and solo artists promote and distribute their music.

 

In today’s increasingly digital world, the internet is immensely important to the music industry and the people who work within it. (After all, you’re reading a website right now, aren’t you?) Whether you’re dealing with music blogs, web zines, album reviews, tech reviews, downloadable files, artist interviews, promotional giveaways, festival submissions, or other aspects of the industry, the internet reigns supreme when it comes to sharing information, interacting with fans, and expressing yourself as an artist.

 

Regardless of whether you’re a solo performer or part of a group, one of the most important parts of the internet for musicians is social media. Every type of business imaginable has a social media presence, and as a professional musician trying to build a career, you should have one, too. Some of the most popular platforms for musicians include Facebook, Twitter, and Tumblr, but there are countless other websites where artists can showcase their talent.

 

While there isn’t necessarily a “perfect” way to present your music online, there are a few basic do’s, don’ts, and pointers you should follow if you’re a DJ, singer, rapper, or any other type of musician on social media.  To help you get the most out of your social networking strategy, Prescott Studios offers some helpful social media tips.

 

1. Create a YouTube Channel

YouTube has replaced MySpace for band promotion. It’s one of the most-used social media platforms for music fans. The search features make it a powerhouse for finding a new audience. YouTube promotes you in “Related Videos” to the fans of bands in your genre, making it easy to capture an ever-widening base of music lovers. You might find you’re getting more traffic from other bands’ channels than organic searches.

 

Get our free guide to promoting your music on YouTube.

 

Tip: Be sure to enter a description and tags that’ll help people who like your kind of music find your videos.

 

 

2. Create a Facebook Fan Page

Although not as popular with the under-35 demographic as it once was, it’s still the social media platform that most people go to connect with artists. Twitter is great, but it’s no Facebook. Set up a fan page for yourself or your band, and put the time it to make it look good. To engage fans, consider the following:

 

Schedule content updates.

You’re going to want to share several different types of content on your Facebook page. Upcoming events and new releases are vital, but fans also want to see candid shots, rehearsal videos, even some personal day-in-the-life content. Make sure you have a regular stream of content by using a social media scheduling tool like Hootsuite. Keep it relevant to your work, but make it relatable and fun.

 

Interact with your followers.

Take some time out of your day to respond to fans commenting on your Facebook posts. Let them know that you’re paying attention to their feedback and that you appreciate their support.

 

Use Facebook ads.

Set up your gigs as Facebook events and use the Facebook ads manager to zero in on your target audience and sell more tickets. You can narrow your audience by age, location, gender, even income. Then target your ads at those who like bands like yours.

 

 

3. Connect Your Facebook and Instagram

Save time by integrating your posts to deliver to your fans on both Facebook and Instagram. These social media platforms have different strengths, but combining them saves time.

 

Instagram is more casual and fun, so use your feed to plug other bands in the lineup and selfies with fans.

Instagram relies heavily on tags for targeting content to the right audience, and even Facebook is somewhat responsive to tags, so don’t forget to tag your posts.

4. Learn to Livestream

There are several ways to livestream your performances online. Gain new fans by broadcasting performances, signing events, even fan chats. Fans love to feel that they have a direct connection to their favorite musicians, and letting them in on your day as you rehearse, record, even pick up new equipment can be a memorable event. Facebook allows you to livestream right from your band page or personal profile.

 

Learn how one indie artist used Facebook Live to earn more than $74k in under a year.

 

5. Get on SoundCloud

SoundCloud is one of the biggest audio file-sharing services around. You can share your tracks with fans, potential fans, and music reviewers anywhere on the web. The widget allows play on a variety of social media platforms to share exclusives with dedicated fans, and it even keeps stats on plays, so you know where to focus your marketing efforts.

 

6. Distribute your music

All the social media promotion in the world won’t help you much if people can’t access your music on the platforms they already subscribe to (Spotify, Apple Music, etc.) So make your music available globally! With CD Baby, it’s simple — and there’s never any annual fees!

 

7. Use Social Media to Create an Email List

Social media has become swamped ― even your grandma has signed up. But email marketing is so old-school that it’s new all over again. People love free stuff. People also want a sample of something before they hand over their hard-earned bucks. It’s been a tough economy out there for everyone. Offer incentives to get potential fans to sign up for your mailing list.

 

People blank out on ads, most still scan their inbox daily. Use your social media platforms to put together an email list by offering some cool exclusives only available to your most devoted fans ― those willing to part with an email address.

 

You can offer subscribers exclusive materials:

 

Recording studio video footage

Pre-release access to new music

Exclusive or free-to-download songs

Song demos

Early ticket access

Merch or other swag

Don’t Just Create a Product, Create a Culture

Music is more than a product, it’s a lifestyle, and genre identity is a thing. Become a social media influencer by offering your fans more than just your music. Plug other bands on the lineup for every gig.

 

Livestream interaction with other musicians and fans at the venue. You’ve probably already targeted your market, and you know what other bands will appeal to them. You might even have an idea of what clothes, movies, or video games they like.

 

Find your niche and give your potential fans the whole experience. Recommend venues and boost other musicians on their road to success ― they’ll probably return the favor. You’ll find that marketing your genre is a lot more effective than just advertising your latest song.

 

 

Click here to go to our homepage

Social Networking

Marketing your music properly is key to success and social networking play a crucial role in setting you apart from the crowd.

Here are the top tips for creating a following, gaining fans, and promoting your music and merch to the masses via social media:

If you were a musician back in the seventies or eighties, you would never have to think about the way you use the internet. But you’re not a musician of the past. You’re a musician in the twenty-first century, and the culture and expectations have changed – especially when it comes to the way bands and solo artists promote and distribute their music.

 

In today’s increasingly digital world, the internet is immensely important to the music industry and the people who work within it. (After all, you’re reading a website right now, aren’t you?) Whether you’re dealing with music blogs, web zines, album reviews, tech reviews, downloadable files, artist interviews, promotional giveaways, festival submissions, or other aspects of the industry, the internet reigns supreme when it comes to sharing information, interacting with fans, and expressing yourself as an artist.

 

Regardless of whether you’re a solo performer or part of a group, one of the most important parts of the internet for musicians is social media. Every type of business imaginable has a social media presence, and as a professional musician trying to build a career, you should have one, too. Some of the most popular platforms for musicians include Facebook, Twitter, and Tumblr, but there are countless other websites where artists can showcase their talent.

 

While there isn’t necessarily a “perfect” way to present your music online, there are a few basic do’s, don’ts, and pointers you should follow if you’re a DJ, singer, rapper, or any other type of musician on social media.  To help you get the most out of your social networking strategy, Prescott Studios offers some helpful social media tips.

 

1. Create a YouTube Channel

YouTube has replaced MySpace for band promotion. It’s one of the most-used social media platforms for music fans. The search features make it a powerhouse for finding a new audience. YouTube promotes you in “Related Videos” to the fans of bands in your genre, making it easy to capture an ever-widening base of music lovers. You might find you’re getting more traffic from other bands’ channels than organic searches.

 

Get our free guide to promoting your music on YouTube.

 

Tip: Be sure to enter a description and tags that’ll help people who like your kind of music find your videos.

 

 

2. Create a Facebook Fan Page

Although not as popular with the under-35 demographic as it once was, it’s still the social media platform that most people go to connect with artists. Twitter is great, but it’s no Facebook. Set up a fan page for yourself or your band, and put the time it to make it look good. To engage fans, consider the following:

 

Schedule content updates.

You’re going to want to share several different types of content on your Facebook page. Upcoming events and new releases are vital, but fans also want to see candid shots, rehearsal videos, even some personal day-in-the-life content. Make sure you have a regular stream of content by using a social media scheduling tool like Hootsuite. Keep it relevant to your work, but make it relatable and fun.

 

Interact with your followers.

Take some time out of your day to respond to fans commenting on your Facebook posts. Let them know that you’re paying attention to their feedback and that you appreciate their support.

 

Use Facebook ads.

Set up your gigs as Facebook events and use the Facebook ads manager to zero in on your target audience and sell more tickets. You can narrow your audience by age, location, gender, even income. Then target your ads at those who like bands like yours.

 

 

3. Connect Your Facebook and Instagram

Save time by integrating your posts to deliver to your fans on both Facebook and Instagram. These social media platforms have different strengths, but combining them saves time.

 

Instagram is more casual and fun, so use your feed to plug other bands in the lineup and selfies with fans.

Instagram relies heavily on tags for targeting content to the right audience, and even Facebook is somewhat responsive to tags, so don’t forget to tag your posts.

4. Learn to Livestream

There are several ways to livestream your performances online. Gain new fans by broadcasting performances, signing events, even fan chats. Fans love to feel that they have a direct connection to their favorite musicians, and letting them in on your day as you rehearse, record, even pick up new equipment can be a memorable event. Facebook allows you to livestream right from your band page or personal profile.

 

Learn how one indie artist used Facebook Live to earn more than $74k in under a year.

 

5. Get on SoundCloud

SoundCloud is one of the biggest audio file-sharing services around. You can share your tracks with fans, potential fans, and music reviewers anywhere on the web. The widget allows play on a variety of social media platforms to share exclusives with dedicated fans, and it even keeps stats on plays, so you know where to focus your marketing efforts.

 

6. Distribute your music

All the social media promotion in the world won’t help you much if people can’t access your music on the platforms they already subscribe to (Spotify, Apple Music, etc.) So make your music available globally! With CD Baby, it’s simple — and there’s never any annual fees!

 

7. Use Social Media to Create an Email List

Social media has become swamped ― even your grandma has signed up. But email marketing is so old-school that it’s new all over again. People love free stuff. People also want a sample of something before they hand over their hard-earned bucks. It’s been a tough economy out there for everyone. Offer incentives to get potential fans to sign up for your mailing list.

 

People blank out on ads, most still scan their inbox daily. Use your social media platforms to put together an email list by offering some cool exclusives only available to your most devoted fans ― those willing to part with an email address.

 

You can offer subscribers exclusive materials:

 

Recording studio video footage

Pre-release access to new music

Exclusive or free-to-download songs

Song demos

Early ticket access

Merch or other swag

Don’t Just Create a Product, Create a Culture

Music is more than a product, it’s a lifestyle, and genre identity is a thing. Become a social media influencer by offering your fans more than just your music. Plug other bands on the lineup for every gig.

 

Livestream interaction with other musicians and fans at the venue. You’ve probably already targeted your market, and you know what other bands will appeal to them. You might even have an idea of what clothes, movies, or video games they like.

 

Find your niche and give your potential fans the whole experience. Recommend venues and boost other musicians on their road to success ― they’ll probably return the favor. You’ll find that marketing your genre is a lot more effective than just advertising your latest song.

 

 

Click here to go to our homepage

Click here to go to our homepage